The Listing Playbook
Most listings underperform because the prep is rushed and the marketing is inconsistent. This guide walks every phase of a launch, in order, from the first lightbulb to the closing checklist.
Everything you can use the same afternoon.
Get the home camera-ready
Lighting, colour temperature, room-by-room prep, and the exterior details that decide whether anyone clicks past the thumbnail.
Plan the shoot
A decision matrix for photo versus video, a full shot list by room, four named video styles, and the actual script skeleton for what to say on camera.
Pre-launch assembly
The listing description framework and the accuracy pass that catches the mistakes MLS won't forgive.
Go-to-market across channels
Social launch timeline, caption templates by listing type, the three-email sequence, print and signage, and a full page on running paid the right way.
Mid-campaign adjustments
What to do when a listing sits, how to refresh it at the three to four week mark, and how to announce a price change without signalling desperation.
Close
A one-page master checklist tying all six phases together, so nothing gets missed on launch day.
“Most agents lose the sale before the first showing, in the photos, not at the negotiation table. This guide is every mistake I've watched a listing make, written down so you don't have to make them too. ”
Founder, Good Creatives
Get the guide
Drop your email and we’ll send the PDF straight over. No account, no sales call.