Service

Brand kits kept consistent

Your logo, colours and type, built into one source of truth and held to on every piece.

The foundation everything else is made from: a logo suite, colour palette, type system and usage rules, built into a kit we then compose every future piece from, so you stay recognisable across social, print, web and email.

Brand kit
What's included

The foundation, then the discipline to keep it.

Not a PDF that sits in a drawer: a living kit we build everything from.

Logo suite

Primary, stacked, icon and reversed versions, spaced and sized for every use from a favicon to a site board.

Colour palette

A working palette with the exact values for screen and print, plus rules for what pairs with what.

Type system

Heading, body and accent fonts with a clear scale, so everything you make has consistent hierarchy.

Usage rules

Short, practical do's and don'ts: clear space, minimum sizes, and what not to do to the logo.

Templates & assets

Ready-made social, document and email templates built from the kit, so the team starts on brand.

One source of truth

Everything in one place we compose from, so nobody reaches for an old logo or the wrong blue again.

How it works

How it works.

01
Audit what you have

We gather your current logos, colours and files, and work out what to keep, fix or rebuild.

02
Build the kit

Logo suite, palette, type and rules assembled into one clear, usable kit, with the templates to apply it.

03
Keep it consistent

From then on, every piece we make is composed from the kit and checked against it before it reaches you.

Recent work

A few recent formats.

Coloured placeholders for now. Real client work drops in here once it is public.

Logo suite
Primary + 4 lockups
Palette & type
Colour + type system
Templates
Social + doc starter set
Turnaround

A working kit in a couple of weeks.

We move quickly to a usable kit, then refine, so you're not waiting months to look consistent.

  • First direction within about a week
  • A usable kit, not just a logo, in roughly two weeks
  • Templates delivered so the team can apply it day one
  • Kept as a living kit we build every future piece from
Who it's for

For businesses that look different everywhere.

New brands, and older ones that have drifted.

New businessesRebrands & refreshesFranchisesMulti-location businessesFast-growing teamsAnyone starting from scratch

We had four versions of our logo and three shades of blue floating around. Now there's one kit, everything we get made matches it, and new staff know exactly which files to use.

Marcus Hale · Director · Hale & Voss Advisory
Questions

Good to know.

Often yes. A logo isn't a brand kit. We take what you have, fix what's inconsistent, and build the palette, type, rules and templates around it so everything finally matches.

Pairs well with

Explore more.

Build one brand and keep it consistent everywhere.

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